FEAT-BRND · Multi-Brand Architecture

Multi-Brand Sender Identity & Domain Isolation

Run multiple distinct product lines, subsidiaries, or agency client accounts within a single unified workspace. Each brand owns its sender mailboxes, custom CNAME tracking domains, and daily dispatch priorities.

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Cross-Brand Contamination

Shared Domain Reputation Risk

When an enterprise sends cold outreach for multiple business units from one pool of domains, an aggressive campaign in one division can drag down deliverability for the entire company.

Agency Overhead

Account Juggling Chaos

Agencies managing cold outreach for multiple clients traditionally log in and out of 10 different platforms every day. SiSender centralizes all brands under one secure tenant with isolated sender identities.

Third-Party Tracking Traps

Generic Tracking Subdomains

Using shared tracking links (e.g. track.generic-tool.com) alerts spam filters immediately. Each brand requires a bespoke, verified CNAME record pointing to its own corporate domain.

Isolation Architecture

How SiSender Enforces Brand Separation

Step 01

Brand Provisioning

Create a brand entity (e.g. "SiSender Enterprise UK" or "Verity Life Sciences"). Set the default timezone, dispatch priority score, and daily volume cap.

Step 02

CNAME Verification

Add a custom DNS CNAME record (e.g. track.yourbrand.co.uk). SiSender performs an automated DNS handshake to verify SSL certificates and routing.

Step 03

Mailbox & Lead Assignment

Assign specific sending accounts and prospect lists exclusively to that brand. Mailboxes assigned to Brand A never touch leads or campaigns belonging to Brand B.

Step 04

Priority Dispatching

When multiple campaigns compete for shared worker slots, the background queue weights outbound dispatch by brand priority scores (High, Normal, Low).

Verified Software Screen

Multi-Brand Management Console

Exact rebuild of engage_deploy_CHG0107/app/Views/outreach/brands/index.php displaying brand health, priority scores, and tracking domains.

https://app.sisender.com/outreach/brands
3 Isolated Brands

Brands

Sender identities: each owns its mailboxes, campaigns, tracking domains and leads
Brands
3
2 healthy · 1 attention
Campaigns
6
4 active · 2 paused
Mailboxes
6
6 active accounts
Leads owned
3,420
0 unassigned
Today's capacity
842 / 1,200
70% capacity used
Brand · Entity Status Dispatch Priority Mailboxes Today's Volume Cap Custom Tracking CNAME Default Timezone
SiSender Enterprise UK
Primary B2B outbound division
 Healthy High (Score 100) 3 active (600/day)
420 / 600
 track.sisender.co.uk Verified Europe/London
Verity Life Sciences
Healthcare & medical devices subsidiary
 Healthy Normal (Score 75) 2 active (400/day)
280 / 400
 click.verityhealth.co.uk Verified Europe/London
Nordic Growth Labs
Scandinavian SaaS partnerships
 Attention (Warmup) Low (Score 50) 1 active (200/day)
142 / 200
 track.nordicgrowth.example.com Verified Europe/Stockholm
Verified Capabilities

Brand Architecture Capabilities Ledger

Capability Implementation Details Status Code Reference
Brand Health Engine Evaluates Blocked, Attention, Healthy, or Idle states based on active mailboxes and daily caps. COMPLETE BrandHealth.php
Bespoke CNAME Tracking Verification Probes DNS CNAME records per host to guarantee isolated link and open tracking domains. COMPLETE TrackingSettingsController::verify
Priority Weighted Dispatching High-priority brand campaigns take worker precedence during peak morning send windows. COMPLETE QueueController.php
Strict Asset Segregation Mailboxes, sequences, and prospect records enforce foreign key scoping to the brand's unique ID. COMPLETE BrandModel.php
Scale Safely

Isolate Sender Reputations Across Multiple Brands

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