FEAT-PIPE · Deal Pipeline CRM

Revenue Pipeline Kanban & Follow-Up SLA Governance

Convert cold prospects into closed revenue. An 8-stage interactive Kanban board and sortable table track deals from initial outreach through to client acquisition, with visual SLA countdown timers that prevent dropped leads.

Disconnected Data

The Outreach-CRM Chasm

Sales teams typically run cold email in one silo and deal management in another. Leads who express interest must be exported, manually re-entered, and re-assigned, leading to lost data and severe delays.

Silent Neglect

Forgotten Follow-ups

Without visual countdown timers and SLA notifications, sales reps neglect inbound interest after 24 hours. The deal goes cold and your outbound budget is completely wasted.

Vanity Metrics

Open Rates Don't Pay Salaries

Measuring campaign success purely on opens and replies obscures real business ROI. SiSender tracks deals from the first email touch all the way to contractual client win.

Deal Lifecycle

How Deals Progress Across the Pipeline

Stage 01

Automatic Card Creation

As prospects receive sequence steps, deal cards populate the telemetry stages (Sent → Opened → Replied) automatically from campaign activity.

Stage 02

Engagement Promotion

When Gemini AI identifies positive sentiment, the deal card is promoted to Interested, highlighting it on the Kanban board with an actionable follow-up badge.

Stage 03

SLA Breach Countdown

A strict SLA timer begins counting down (e.g. 4 hours to first response). If the timer elapses without a response, the card turns red and surfaces on the executive dashboard.

Stage 04

Deal Progression

Sales reps drag cards through Meeting Booked, Opportunity, and finally Client Won, calculating live conversion rates and pipeline velocity.

Verified Software Screen

Pipeline Kanban & Deal Board Console

Exact rebuild of engage_deploy_CHG0107/app/Views/outreach/prospects/pipeline.php featuring 8 stage columns, draggable deal cards, and SLA countdowns.

https://app.sisender.com/outreach/pipeline

Pipeline

8-stage revenue progression · drag-and-drop state transitions · SLA monitoring
Conversion rate: 68% (Interested → Won)
Total leads
1,420
In pipeline
184
Interested
28
Client won
24
Lost
8
Sent 842
Tomasz Kowalski
Baltic Logistics Group
Step 1 · 0 opens
Enterprise Outreach Q4
Opened 381
Chloe Dubois
Vanguard Health SA
Step 2 · 3 opens · 1 click
European Life Sciences
Replied 83
Yusuf Demir
Anatolia Trade Ltd
Step 2 · 4 opens · 1 reply
Enterprise Outreach Q4
Interested 28
Elena Marchetti 1h 45m
Halden & Rowe
Step 2 · 5 opens · 1 reply
Enterprise Outreach Q4
Priya Raman 3h 10m
NovaTech Systems
Step 3 · 6 opens · 2 replies
Enterprise Outreach Q4
Meeting 14
Kenji Watanabe
Verity Health Group
Calendar scheduled: Thu 14:00
UK Life Sciences
Opportunity 8
Amara Okafor
Northbridge Logistics
£24,000 ARR · Pilot review
Enterprise Outreach Q4
Client Won 24
Lars Henriksen
Nordic Capital Partners
Contract executed · 10 seats
Fintech Leaders 2026
Verified Capabilities

Pipeline Engine Capabilities Ledger

Capability Implementation Details Status Code Reference
8 Standard Stage State Ladder Sent, Opened, Replied, Interested, Meeting Booked, Opportunity, Client Won, Lost. COMPLETE PipelineController::COLUMNS
Dual-Mode Kanban & Table View Switch between drag-and-drop Kanban columns and sortable tabular figures rendering identical data. COMPLETE pipeline.php (line 52)
SLA Breach Countdown Timers Minutes-remaining indicators turning red when operator follow-up obligations breach policy. COMPLETE pipeline.php (line 101)
Campaign-Specific Filtering Filter deal cards by specific outbound campaigns or review aggregate multi-campaign deal flow. COMPLETE PipelineController::campaignFilter
Stage Distribution Analytics Visual bar charts graphing lead volume distribution across every funnel stage. COMPLETE pipeline.php (line 36)
Revenue Visibility

Bridge the Gap Between Cold Outreach and Closed Deals