Technical Architecture

How SiSender Works: From Ingestion to Revenue

Follow the complete end-to-end journey of an outbound lead. SiSender replaces disjointed tools with an unbroken sequence of deliverability checks, AI classifications, and pipeline deal progression.

Stage 01 · Ingestion

CSV Import & Attribute Mapping

Upload prospect lists via CSV with automatic delimiter detection or synchronize contacts via the REST API. Map custom fields dynamically into JSON document schemas to personalize templates without altering the core database structure.

Stage 02 · Lockout

Domain Collision Protection

Before enrollment, SiSender validates the prospect's company domain against existing campaign memberships and lockout timers. If another sales representative is actively working that company, the lead is held to prevent dual-outreach embarrassment.

Stage 03 · Sequence

Threaded Sequence Enrolment

The lead enters an approved multi-step sequence. Step 1 establishes the initial subject. Steps 2, 3, and 4 append automatically using RFC In-Reply-To headers, ensuring messages arrive within the same thread in the prospect's inbox.

Stage 04 · Pacing

Sliding Rate Limit Dispatch

The background dispatcher queries rolling 60-minute and 24-hour meters across assigned brand mailboxes. Messages are dispatched smoothly during timezone-specific business hours, preventing sudden burst spikes that trigger ESP spam blocks.

Stage 05 · Inbound

Gemini AI Sentiment Triage

When the prospect replies, the IMAP poller ingests the message in seconds and pauses the sequence cadence immediately. Google Gemini AI categorizes the response into Interested, Meeting Booked, Objection, or Out of Office.

Stage 06 · Revenue

Kanban Deal Flow & SLA Follow-Up

Positive responses generate high-priority tasks with countdown timers. Reps respond directly on the thread from the CRM, dragging the deal through the 8-stage Kanban board to contractual client win.

Console Telemetry

Inspect the Live Sequence Engine

See how steps, wait days, and launch readiness checks are configured in the real admin interface.

https://app.sisender.com/outreach/campaigns/c7f91a/steps
Live Sequence

Enterprise Outreach · Q4 UK Tech

Active SiSender Global
Updated 14 mins ago · 4 sequence steps · 1,420 enrolled leads
Ready to send? 6 Mailboxes connected 1,420 Validated leads 4 Steps linted (0 errors) Tracking CNAME verified One-click unsubscribe active
Step 1
Scaling pipeline with controlled inbox deliverability · {{company}}
Hello {{firstName}}, I noticed {{company}} has been expanding sales development outreach this quarter. As volume scales, preserving primary domain reputation...
Variant A · 50% split · 2.4% reply Variant B · 50% split · 3.6% reply Subject personalisation {{company}}
Immediately 1,420 sent · 682 opened · 42 replied
Step 2
Re: Scaling pipeline with controlled inbox deliverability · {{company}}
Hi {{firstName}}, following up on my previous note. Most outreach teams encounter secondary throttling once daily volumes pass 300 messages per provider...
In-Reply-To Threading Enabled
+3 days, if no reply 980 sent · 412 opened · 19 replied
Step 3
Re: Scaling pipeline with controlled inbox deliverability · {{company}}
{{firstName}}, we recently published a technical benchmark on how Halden & Rowe and Northbridge Logistics reduced Google bounce rates by 68% using automated warmup...
+4 days, if no reply 720 sent · 310 opened · 14 replied
Step 4
Re: Scaling pipeline with controlled inbox deliverability · {{company}}
Final note {{firstName}} — if deliverability is already humming at {{company}}, no worries at all. If you ever need to inspect automated cadence logs...
+5 days, if no reply 540 sent · 216 opened · 8 replied
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